Newsletter Management
Recommended Service

For newsletter creation and management, you won't find a better system anywhere than Constant Contact.  Constant Contact is a complete newsletter management program where you can easily create newsletters using one of their many excellent templates. You can change colors, create your own content, and save the template for easy updating the next time.

Constant Contact also includes a spell checker (handy!) and also offers an excellent preview function where you can easily see what the finished newsletter will look like when received by your list.  You can even send a test mailing to yourself or a couple friends or co-workers to check it over as a "sent" newsletter before you send it out live to your entire list. 

The best part is that the distribution is automatic. You add your names to your Constant Contact database.  You name your list (and you can even have more than one.) Constant Contact does all the list management. You simply add more names as you go.  When you're ready to send a mailing, just click the list you want to mail to, set the time you want the mailing to go out, and wait for your newsletter to be delivered!

Delivery rates tend to be much higher with Constant Contact than with other services or by sending newsletters out on your own.  Constant Contact has a stellar industry reputation and is known for tolerating no spam.  Consequently, Constant Contact newsletters are white listed by most ISPs and their deliverability is excellent. (You do, however, still need to use good sense and not put spammy type words in your subject line, and so forth -- doing so will definitely affect deliverability, even with Constant Contact. Click here for tips on avoiding Spam filters.)

You also get extensive tracking information that lets you know how many have opened your newsletter, how many clicked through on links within your newsletter, how many were undeliverable (and why), and how many have opted out.  It's easy, efficient, and very affordable.

Best yet, you can try Constant Contact with a 60 Day Free Trial! You'll get excellent customer services even during the free trial.  And, I think you'll find out just how easy it is to stay connected with your customers with polished and professional newsletters. Give Constant Contact a try. I think you'll be glad you did!


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Karen Porter has more than 20 years of professional marketing experience. During that time she has helped hundreds of businesses improve their marketing effectiveness  through refined communication strategy, tightly defined markets, consistency in branding, and measuring marketing results. Go to About Karen to read more about her marketing background and expertise.