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Your Marketing Resource With over 20 years of senior
level marketing leadership to draw It's likely you're on this site because you're seeking an outside marketing perspective. Perhaps it's a need to better define your marketing strategy. Perhaps it's a desire to identify new product or service opportunities or address the needs of a changing market. Whatever the marketing task at hand, it's also likely that Karen can assist. Karen's marketing background is diverse and robust. From teaching marketing at the university level, to heading marketing divisions of multi-million dollar organizations, to working with hundreds of small businesses on a consultative basis, Karen's tenure in the marketing profession provides an excellent foundation for tackling a wide variety of marketing challenges for businesses large and small. Karen is available to assist in a variety of ways: * Consulting projects -- to assist with product positioning, corporate branding, integration of offline and online marketing strategies, qualitative research facilitation, strategic marketing planning, or a variety of other short-term projects * Online marketing consulting -- to analyze effectiveness of websites, work with you to enhance site performance, or guide the development of a new site that is delivered on time and within budget while meeting your site objectives * Small business marketing consulting -- to find cost-effective, high performing, integrated marketing solutions that meet the budget-challenged needs of small and micro-businesses * Marketing workshops -- to provide training on specific marketing topics or to help non-marketers better understand the breadth and scope of marketing and gain appreciation for its vital role in business success * Marketing retreats -- to offer impartial leadership in facilitating strategic marketing planning sessions in a productive team environment * Expert witness testimony -- to lend marketing expertise to the areas of marketing and advertising ethics, truth in advertising, misleading advertising, and related areas of marketing |
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Karen Porter has more than 20 years of professional marketing experience. During that time she has helped hundreds of businesses improve their marketing effectiveness through refined communication strategy, tightly defined markets, consistency in branding, and measuring marketing results. Go to About Karen to read more about her marketing background and expertise.